Are you looking for an effective way to advertise your brand, get more leads and generate more sales? If so, programmatic advertising should be a key component of your digital marketing strategy. Programmatic advertising is one of the most popular trends in digital marketing today; it’s fast, efficient, and cost-effective, making it a great choice for companies that are serious about improving their online presence and increasing engagement with their target audience. In this blog post, we’ll look at what programmatic advertising is and how it can help you grow your business quickly and effectively. Read on to learn more about programmatic advertising and its potential benefits for your company!
“Successful brands are those who understand the balance of story-telling & programmatic.”
James Harris Global Strategy and Planning at WPP
Better Targeting
Programmatic advertising uses machine learning algorithms and data from various sources to target audiences better. It uses insights from customer behavior and preferences, location, language, and weather patterns, to deliver advertisements that resonate with the viewer. You can target specific demographics, interests, and behaviors that align with your brand using programmatic ads. It allows your business to reach the right people at the right time without wasting your advertising budget.
More Efficient Spending
One of the most significant benefits of programmatic advertising is the ability to optimize your advertising budgeteffectively. It helps you reach your target audience for a lower cost per thousand views (CPM), so you can spend your budget more efficiently. In addition, programmatic advertising allows you to invest in only the most high-performing ads, ensuring you put money where it matters most.
Enhanced Performance
Programmatic advertising uses machine learning algorithms to learn from the performance of your ads. It provides real-time data that can be used to optimize campaigns continuously. With programmatic ads, you can tweak and adjust your campaigns in real-time to ensure you get the maximum possible ROI. This optimization level ensures that your ad campaigns are continuously improving, performing better, and generating more revenue for your business.
Widespread Reach
Programmatic advertising offers access to various platforms and channels to reach audiences. From social media to online publications, programmatic ads use multiple channels to find your target customer. The versatile nature of programmatic ads allows brands to execute campaigns that reach audiences on a global scale with incredible precision and control.
Improved User Experience
Programmatic advertising can create a more positive experience for your audience. With targeted messaging, ads are more meaningful and relevant to consumers. This approach engages customers with advertisements that align with their interests, leading to more significant engagement and a higher chance of conversion. Delivering relevant and personalized ads to the right people at the right time creates a better customer experience, leading to loyal customers and higher sales.
In conclusion, programmatic advertising is essential to any successful marketing strategy. It enhances performance, improving the user experience while being more efficient with your advertising dollars. Using automated tools, brands can access various platforms and channels to reach global audiences. The future of marketing is based on personalization, and programmatic advertising helps brands achieve that with precision and control. If you want to start or optimize your ad campaigns, programmatic advertising is the way.
Advertising done right.
The Economist’s case study on programmatic advertising is a remarkable showcase of the benefits that can be achieved through data-driven advertising. In 2014, The company aimed to increase subscriptions and revenue by targeting potential customers with personalized messages across multiple channels. By leveraging programmatic advertising, they were able to mine customer data and insights to create custom ads in real time.
The company’s campaign aimed to acquire 650,000 new prospects; amazingly, they were halfway towards their goal in just nine days! Using programmatic advertising, The Economist got over 3.6 million new people to act, sample The Economist, and become re-targetable contacts. The initial revenue stream generated by these prospects resulted in an impressive campaign ROI of over 10:1!
Let’s Connect. Contact me to learn how to invest in programmatic advertising today and watch your business grow. Visit www.jpbermudez.com
Did you enjoy this post? Read about Airbnb’s successful PPC strategies in my last post.
